Privacy Policy

At InquisiKids, we appreciate the trust you place in us when you choose to visit our website and we take that responsibility seriously. This Sonlight Privacy Policy (the “Policy”) describes how we collect and use information about you when you visit our website, chat with an Advisor, or call us on the phone.

In this Policy, “we” and “our” mean InquisiKids, and “you” means any person who visits our website.

We Respect Your Privacy

We always have and always will maintain your privacy to the highest degree possible. Both online and off, we use (and will use) the information you give us solely to fulfill our obligations to you as a customer, and to improve our services to you and other customers and prospective customers. The following privacy policy explains in detail what information we collect, how we use that information, and your options.

Privacy Policy Table of Contents:

What Information We Collect

  • Device and browsing information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website, such as the date and time of your use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website, the website pages and items you view using our website, and the items you purchase. We use all of this information to help maintain accurate accounts, to provide and to change services, to provide accurate billing and shipping, to answer your inquiries, to market services and products, and to help make our website useful to you.
  • Contact information, such as your name, address, phone number, or email address as you provide it;
  • Call recordings including information about your call, and information you share with our representatives for quality assurance and training when you call us on the phone;

You may always remove your information from our system. (See You May Access or Correct Any Information We Collect below.)

How We Collect Information

We collect information on our website and during telephone calls. We acquire this information directly from you when you visit our website or speak with us on the phone. We also collect information from third parties. For example, we collect and obtain information about you . . .

  • Directly from you … such as when you interact with Customer Relations or sign up for emails or marketing.
  • From third parties, such as service providers, analytics companies, advertising networks, demographic companies, and other third parties that provide us with information about you and the different devices you use online. Click here for a complete list of third parties we use.
  • From social media platforms and networks that you use in connection with our website, or that share or allow you to share information with us. At the present time, these platforms and networks include Facebook, Twitter, Pinterest, and Instagram. If you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the specific social media platforms and networks that you use.
  • Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device that you use to access our website, or that you use to open an email or click on an advertisement from us. The information we collect in this way generally does not include personal information unless you provide it through our website or you choose to share it with us. We collect this information by means of …
    • cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your browser);
    • website application log files (which we create automatically in connection with access to and use of our website).

How We Use Personal Information

We use the information that we collect in order to efficiently conduct our business and to provide you with the best possible products, services, and experiences. Examples of how we use information:

  • To respond to you appropriately. Examples: to identify you when you call us, make a request or inquiry, or share a comment or concern.
  • To personalize your experiences with us. Such personalization may include remembering your interests and preferences; customizing the products and services we share with you; tracking and categorizing your activities and interests on our website (including identifying the different devices you use) so as to enrich your experience on our website or in interaction with our customer service personnel.
  • To enhance our ability to communicate with you as much as possible about products or services that are likely to be of interest to you and as little as possible about products or services that are not of interest.
  • To improve our efficiency and effectiveness as a company both online and off. This means we seek to understand how our customers use our website and how they shop with us. It also means we seek to determine the methods and devices they use to access our website and otherwise communicate with us. We seek to use such knowledge to improve our website’s usability.
  • For our business purposes, such as: to operate and improve upon our business, product offerings and, lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
  • For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

What Information We Share

We do not disclose, sell, or trade personal information about you to or with third parties for their or any other third-party company’s marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

  • Third parties and service providers that help us market or advertise to you (including co-branded marketing and advertising). Click here to see a complete list of third-party companies we work with.
  • Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram that offer functionalities, plugins, widgets, or tools in connection with our website (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools — which are always branded and provided by those platforms and networks and are notbranded nor provided by Sonlight, certain information may be shared with or collected by those social med1ia companies. For more information about exactly what information we share with or acquire from those platforms or networks, and how those companies use your information, see the applicable companies’ privacy policies;
  • Additional third parties such as law enforcement, government entities, courts, or other third parties as required by applicable law, such as for the legal and safety purposes described under the “How We Use Personal Information” Section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate such requests.

Online Advertising and Third Parties We Work With

  • We work with third-party companies for advertising purposes,
    • to track and categorize visitors’ activity and interests over time on our website and on third-party websites.

      Such tracking helps us understand our customers’ (and likely customers’) interests . . . which helps us to serve you (and all our other customers and potential customers) more effectively. It also helps us figure out how to identify where we are most likely to find other people like you who will likely enjoy our products and services.

    • to help us show advertisements across the Internet.
  • We also work with third-party companies to identify the different device(s) our visitors use to access our website. This helps us improve our visitors’ experience when using our website.

We share information with these companies, and these companies may collect information (including automatically collected information) when you use our website. We share and they collect by means of the methods described in the “How We Collect Information” section above (see “Using cookies and automatic collection methods”).

For information about how you can control the online advertising practices described in this section, please see the “Your Choices and Access Requests” Section immediately below.

Your Choices and Access Requests

We strive to offer you with choices about how we use and share your personal information. Your choices include:

  • Online Advertising. We strive to work only with third-party advertisers that pursue best-practices like those detailed on the referenced websites.
  • Third-party vendors, including Google, may show ads for on websites across the internet. Some of these ads may be served based on information collected from the website through the use of cookies. The Network Advertising Initiative (“NAI”) is a cooperative of online marketing and analytics companies which provides information regarding Internet advertising and marketing companies. The NAI website provides an opt-out tool which allows consumers to opt-out of the advertising delivered by NAI member companies. The NAI opt-out tool is located at
  • Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use. They explain the choices you have about sharing information from those platforms and networks with us.
  • Access Requests. If you have registered for an online account with us, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. You may also make a request for access to personal information by sending an email or writing to us at the address specified below. We are not able to grant all access requests, and in order to protect your privacy, we will seek to confirm your identity before we grant access to your information, or before we make any corrections or deletions.

We Use Your Reviews

When you post a review of one of our products on our site, make a comment about Sonlight on our forums, or submit a testimonial and/or photo, you grant us permission to use your words–either in original form or edited for clarity only–in our promotional materials, web content, and other publications. No personally identifying information will be attached to these to keep your privacy safe. We may include your name and last initial (e.g. Jane D) as well as the city or town you are from so others will know that it is real customer feedback.

We are Committed to Protecting Your Information

We are committed to protecting your information from those who would seek to do you harm. As such, we secure our website with the industry standard for protecting web communications (SSL technology). Because of the encryption, your transactions on this site, financial and otherwise, are safe and protected. We have also acquired PCI Level 3 status (click here to learn more), which assures you of significant additional protections related to any transaction involving a credit card. Furthermore, our employees and maintenance personnel use IDs and passwords to further protect access to your information.

How to Contact Us

You may contact us at any time if you want to correct the information we maintain about you or to request that we no longer contact you. Ways to contact us include:

  1. Email
  2. Visit
  3. Mail 8042 South Grant Way, Littleton, CO 80122-2705
  4. Phone 1-800-903-1975

Please contact us with any questions or concerns about this Privacy Policy.

Updates to This Policy

We may make changes to this Policy, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Policy, we will notify you by posting the updated Policy on our website, and we will update the effective date at the end of this Policy.

We will let you know via email and/or a prominent notice on our website, prior to the change becoming effective. We will also update the “effective date” at the end of this Privacy Policy.

Please review this Privacy Policy periodically in case you miss one of our notices. Changes to this Privacy Policy will be effective when they are posted on this page.

Effective date

This policy is effective 5/25/18.

Third-Party Ad Choices

We work with trusted partners to create interest-based ads that may be displayed when you visit other websites. In order to tailor ads to your interests, our partners may collect anonymous details about your visit to You may learn more about advertising activities or choose to opt out using the links provided below.

What happens if I opt out?

If you opt-out, our third party advertising partners will no longer use information about your visit to to show you interest-based advertising from InquisiKids. An opt-out cookie will be set on your browser that stores your preference for each partner. If you clear your browser’s cookies or use a different browser to visit our site, our partners will not be able to retrieve your opt-out preference and you will need to opt-out again.

Opting out of Sonlight’s interest-based advertising activities is not the same thing as opting out of ads. You will still see ads, and you may even see ads from Sonlight that are not interest-based.

To stop receiving interest-based ads from Sonlight, visit the links to each of our third-party advertising partners’s websites below.

Our Interest-Based Advertising Partners

Facebook Ads About Facebook Ads Opt-Out of Facebook Ads
Facebook Pixel About Facebook Pixel Opt-Out of Facebook Pixel
Google Adwords About Google Adwords Opt-Out of Google Adwords
Google Analytics About Google Analytics Opt-Out of Google Analytics
Google Call Tracking About Google Call Tracking Opt-Out of Google Call Tracking
Google Customer Match About Google Customer Match Opt-Out of Google Customer Match
Outbrain About Outbrain Opt-Out of Outbrain
Pinterest About Pinterest Opt-Out of Pinterest
Pinterest Actalike About Pinterest Actalike Opt-Out of Pinterest
RetargetLinks About RetargetLinks Opt-Out of RetargetLinks
YouTube About YouTube Opt-Out of YouTube

If you would like more information about this practice and to know your choices about not having this anonymous information used by third-party service providers, please visit